Another Mysterious Site

If anybody is a fan of the T.V. show Lost, you may or may not have noticed that the show is beginning to take its mysterious aura to a new level. Hidden among regular commericals, the show is now airing a fake commercial promoting a fake organization known as the Hanso Organization. The site doesn't seem to have any relevent information that connects Lost with these commercials but somehow they are meaningful. I posted a link last week which links directly to the Hanso Foundation site. This week, a new site was advertised. I'm still confused but intrigued.